PR Announcements News and Information That Means Business

Neo Botanica: An Atlas of Artificially Generated Flora

Load gallery presents the exhibition “Neo Botanica – An Atlas of Artificially Generated Flora,” inspired by the innovative book and augmented reality initiative from Vetro Editions. Curated by Luca Bendandi and Freya Marshall, this exhibition showcases a contemporary collection that delves into the intersection of art, nature, and technology. The artists featured in this project utilize cutting-edge tools such as AI, CGI, and 3D modeling to envision new botanical landscapes, including extinct flowers, imaginary hybrids, and plant forms shaped by algorithmic design. This curatorial effort transforms the recently published book into an engaging interactive experience.

“Neo Botanica – An Atlas of Artificially Generated Flora” at Load gallery in Barcelona is an ambitious exploration of the relationship between art, technology, and the natural world. Curated by Luca Bendandi and Freya Marshall, this exhibition features the work of 29 contemporary artists who have contributed to the innovative publication from Vetro Editions. The project serves as a modern florilegium, showcasing how cutting-edge tools such as AI, CGI, and 3D modeling can create previously unimagined botanical landscapes.
At the heart of Neo Botanica is a collection that includes flowers that have gone extinct, imaginative hybrids, and botanical forms generated through algorithmic processes. This experimental publishing initiative transforms into an interactive exhibition through augmented reality, inviting visitors to engage with a reimagined world of flora.

Carrer Llull, 134, 08005 Barcelona, Spain

Opening Days:
February 6 – March 8, 2025
Thursday-Saturday

Opening Hours:
16.00-21.00

More information: https://load-gallery.com

Neo Botanica. Image Courtesy of Vetro Editions